Our Business Areas
Research
Research teams at Ipsos are instrumental in providing insights and data analysis to help clients understand the people behind behaviour and market dynamics. Operating across sectors such as healthcare, consumer goods, media, technology, and financial services, Ipsos ensures a comprehensive understanding of diverse markets. Ipsos employs various methodologies to gather data, analyse trends, deep dive into ‘why’, and deliver actionable insights that are crucial to helping our clients make more confident, informed decisions. Key aspects of the Research function include:
- Data Collection & Analysis: Using qualitative and quantitative methods and analytics, to gather information to help answer clients’ business questions.
- Methodology Development: Crafting innovative methodologies tailored to client needs, ensuring quality and credibility.
- Insight Generation: Analysing data to uncover what matters most and why.
- Collaboration with Clients: Working together to deliver customised research solutions and tailored deliverables to engage, support and inspire action among stakeholders.
- Thought Leadership: Building and socialising a pov on key trends in research and our clients’ industries.
Consultancy
Consulting within Ipsos involves delivering actionable insights and strategic recommendations to clients across various industries based on robust primary research hand data insights. Ipsos, as a leading global market research firm, blends research expertise with consultancy services to help clients make informed decisions, enhance commercial, and address specific industry challenges.
Key Aspects of Consultancy at Ipsos:
- Advisory Role: Ipsos consultants act as advisors who interpret research findings to develop practical strategies tailored to the client's business needs.
- Research-Driven Insights: Consultants often use qualitative and quantitative methods to understand consumer behaviour, market trends, and brand performance.
- Problem Solving: Ipsos consultants help clients solve complex problems, such as market positioning, customer experience optimisation, and new product development.
- Sector-Specific Expertise: Ipsos consultants specialize in sectors like healthcare, consumer goods, technology, public affairs, and financial services.
- Strategic Recommendations: Beyond reporting research findings, Ipsos consultants provide clear, actionable recommendations to drive growth, improve customer satisfaction, or enhance competitive positioning.
- Innovation and Thought Leadership: Consultants also investigate how to best leverage cutting-edge methodologies (AI, big data, behavioural science) to deliver insights and solutions.
Project Management
The Ipsos UK Project Management (PM) team, sit within multiple service lines, working directly with clients and internal teams to deliver work on time, within budget, and to specification. We play a key role in driving profitable growth by keeping projects running smoothly and efficiently.
Our core responsibilities include:
Our core responsibilities include:
- Planning & delivery: Defining project scope, timelines, and deliverables; creating schedules and managing day-to-day progress to ensure milestones are met.
- Financial & risk management: Scoping and costing projects accurately, tracking budgets, managing resources, identifying risks early, and putting mitigation plans in place to keep work on track.
- Team & stakeholder coordination: Facilitating communication across teams, keeping stakeholders informed, and ensuring alignment throughout the project lifecycle.
- Quality & continuous improvement: Ensuring outputs meet agreed standards and seeking ways to improve how we plan and deliver work across teams.
Data Analytics
Ipsos’ Global Modelling Units (GMU) are large teams of data scientists and statisticians that support client facing research and advisory teams, by offering methodological advice and applying cutting-edge analytics and modelling techniques.
Working in data analytics at Ipsos is about more than just handling numbers; it’s about helping to transforming raw data into insightful narratives. Our teams excel in assessing and analysing large complex datasets to help identify patterns, behaviours, and trends, enabling a deeper understanding of the consumer landscape. Every project contributes to converting data into stories that underpin robust, evidence-based decision-making.
Key Functions of Ipsos’ Data Science Teams:
Working in data analytics at Ipsos is about more than just handling numbers; it’s about helping to transforming raw data into insightful narratives. Our teams excel in assessing and analysing large complex datasets to help identify patterns, behaviours, and trends, enabling a deeper understanding of the consumer landscape. Every project contributes to converting data into stories that underpin robust, evidence-based decision-making.
Key Functions of Ipsos’ Data Science Teams:
- Methodological Excellence: Providing critical advice and support on methodological aspects to enhance research rigor.
- Advanced Analytics: Utilising sophisticated tools and techniques for deeper insights.
- Modelling Expertise: Building predictive models that forecast trends and inform strategies.
- Visualisation Skills: Developing dashboards that communicate data-driven stories effectively.
- Insight Generation: Translating complex datasets into actionable insights that aid in strategic planning.
Operations: Shaping the Future of Data
The Ipsos UK Operations team plays a vital role as the centre of excellence for respondent access and data collection. We ensure high-quality, secure, and efficient data collection across all methods, supporting every stage of the research process, from design consultancy to data visualisation. Our scripting and data processing teams are at the heart of our work, collaborating with research teams to meet client needs:
- Survey Programming: Designing and implementing online, offline (telephone and in-home), and mixed-mode surveys, working across all areas of Ipsos UK's business.
- Data Processing: Provides analysis support to research teams, advising on solutions, and ensuring data insights meet client objectives. They are responsible for turning raw data into actionable insights that inform critical business decisions.
Client Org
Putting our clients' needs front and centre, right across Ipsos, is critical to our success as a business. Client First is one of Ipsos' five values, it guides our day-to-day operations and strategic direction throughout the company. The Client Org is a central team dedicated to driving our growth and is structured into three main sections:
- Client Officers: The largest part of the team consists of senior client officers whose primary focus is retaining existing revenue and identifying new business opportunities to ensure continued growth.
- Business Development: This team coordinates efforts across the organisation to identify long-term growth prospects.
- Strategic Support: This group is tasked with developing refined strategies and systems that underline our approach, ensuring we remain closely connected with our clients while fostering sustainable growth
Let's hear from the teams...
Find out what it means to be a part of Ipsos